love the fact that they can put it on and their outfit is complete, and with the right accessories you can dress it up or down for any occasion. best dresses at the DJs show at Sydney Fox Studios yesterday included a Ginger and Smart multi colour maxi dress, elegant black crepe cocktail numbers by Alex Perry and a sexy tan leather wrap mini dress from Kirrily Johnston.
Forty seven models presented a total of 131 outfits from 24 labels stocked at David Jones, with the key trends on display including animal prints, lace, shorts and one piece swimsuits.
Vibrant colour was a strong theme throughout, particularly in the collections of Easton Pearson, Akira Isogawa and at Simona, where jewel coloured silk cocktail dresses channelled all the colours of the rainbow.
David Jones ambassador Miranda Kerr appeared six times on the catwalk, wearing labels including Willow, Lisa Ho and Thurley to promote the department store new season collections themed Great Southern Summer. Garnsey denied the decision to shoot the accompanying 52 page catalogue in remote South Australia rather than overseas (last season catalogue was shot in Venice) was a result of the economic downturn.
shoot somewhere different every time, and this time we felt bringing the campaign back to Australia was a very fresh statement, she said.
Another new statement for DJs was its decision to close its collections showcase for the first time with menswear.
Buff boys wearing Melbourne label Calibre, which celebrates its 20th anniversary this year, provided a welcome Trouwjurk 2012 new finale for women A-lijn Avondjurken in the audience, in a move aimed at promoting new Calibre areas opening in DJs capital Trouwjurken Met Kant city stores around the country.
is already stocked in a number of David Jones stores but these larger concept areas reflect the growth of the brand and its increasing sales success for us, Ms Garnsey said.
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